MESA Thanks its Members...

NBC’s Greenblatt: Equal Drawbacks, Rewards with Live TV Events

November 7, 2014 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Chris Tribbey

Last year, NBC pulled in 18.5 million viewers for its live television special “The Sound of Music Live!” This year, the network is looking to top that, with the Dec. 4 airing of “Peter Pan Live!”

NBC Entertainment chairman Robert Greenblatt said that while the network was pleased with how “Sound of Music” went, they’ve taken what they learned from that experience, and applied it to their latest production.

“[‘Sound of Music’] worked because we hired the best who do Broadway musicals and we hired the best who do live TV,” he said Nov. 7, speaking at the inaugural Live TV: L.A. event.

One thing NBC is doing differently this year revolves around promotion of the event.

Read More

Past M&E Exclusives

Today's M&E Connections

• Xbox One, PS4 Sales Trump Predecessors
Posted: November 17, 2014

• Samsung, M-Go Launch UHD Transactional VOD Service
Posted: November 12, 2014

• Kaleidescape Licenses NBC Universal Content
Posted: November 11, 2014

• Obama Comes Out Swinging on Net Neutrality
Posted: November 10, 2014

• Rovi CEO: Steady as She Goes
Posted: November 7, 2014

• FilmTrack CEO: Latest Acquisition Offers Silicon Valley Foothold
Posted: November 6, 2014

• Microsoft, IBM Pick Up Cloud Honors; IBM Partners with Dutch Telecom
Posted: November 3, 2014

• Redbox Looks to Forget Streaming Service Failure
Posted: October 31, 2014

• Akamai Revenue, Profits Explode
Posted: October 30, 2014

• MarkLogic, Disney Headline ‘Smart Content Summit’
Posted: October 29, 2014

More connections headlines
  • Upcoming Events




CES2014 Button
  • Hollywood IT Society

  • 2nd Screen Society

  • Content Protection

  • ITV Alliance

  • Signup for the M&E Daily
    * indicates required
  • Stay Connected