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Top Executives Converge for Inaugural Live TV: L.A. Event

October 27, 2014 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Chris Tribbey

Ken Kerschbaumer, executive director of editorial services for New York’s Sports Video Group (SVG) said there’s been a surge in ratings for live Los Angeles broadcasts in the past two years, but no events to focus in on the needs of the TV broadcast and production executive.

Enter the Nov. 7 inaugural Live TV: L.A. summit, co-produced by SVG, TVNewsCheck, Variety, and Variety 411, a day of discussions about everything from production best practices to the use of social media to build ratings.

“During the past two years there has been a surge in ratings from live events, whether award shows, sporting events, or special events like NBC’s broadcast of the ‘Sound of Music,’” Kerschbaumer said. “We wanted to bring the disparate sports, news, and entertainment communities together. There really are no events in the Los Angeles area that focus in on the needs of the TV broadcast and production executive. There are great conferences like SMPTE, which gives the engineer his or fill of information, and Digital Hollywood, but the focus is not on things like practical operations and programming strategies.”

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