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UltraViolet Gets a Boost in France

January 28, 2015 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Chris Tribbey

The launch of Nolim Films — an UltraViolet-enabled video service from French supermarket chain Carrefour — was over a year in the making, and the nearly 3,000 movies and TV series available at launch are just the start, according to Jason Keane, CEO of Saffron Digital.

It’s Saffron’s premium OTT platform that’s behind the service, which offers both electronic sellthrough and transactional VOD, and is the first UltraViolet service in the French market. Nolim Films offers new releases four months after their theatrical debut, and new TV episodes are available for download via an app the day after they air in the U.S.

Saffron’s OTT platform covers content preparation and management, storefront services, UltraViolet integration and a secure media player, with accessible playback on smartphones and tablets (Android and iOS) as well as Internet-connected TVs and PCs.

“Building one of the first European UltraViolet services was obviously going to present some challenges. It’s something we’ve been working hard on, and the early feedback has been wonderful,” Keane told the Media & Entertainment Services Alliance (MESA) Jan. 28.

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