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Keeping Up with the Changing Consumer

October 21, 2014 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Chris Tribbey

When low- and middle-income people find a few extra bucks in their pocket, they don’t throw it in savings or pay down debt. They buy smartphones.

With more than 170 million Americans owning smartphones, according to recent comScore research, media and entertainment companies need to put their focus on the screens sitting in people’s pockets, according to Jonathan Taplin, director of the University of Southern California’s (USC) Annenberg Innovation Lab.

“The old gateways to your TV — the DVD player and the set-top box — are going into the dustbin,” he said Oct. 21, speaking at the Digital Hollywood conference. He said that within just a couple of years, consumers will be able to use their smartphone to communicate with any connected TV, relaying their apps, video subscriptions and content to any screen, anywhere.

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