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HITS Speakers Talk Digital Dollars

November 24, 2014 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Chris Tribbey

Jeffrey Hayzlett, CEO of business consulting company The Hayzlett Group and host of “C-Suite with Jeffrey Hayzlett” on Bloomberg Television, said he thinks broadcast content companies tend to make one major mistake at the outset: they don’t think about the audience first.

Speaking at the inaugural HITS: Broadcast IT Summit — held earlier this month during the Content & Communications World Expo — Hayzlett said C-Suite TV — which is rolling out a half-dozen new shows — and C-Suite Collective — a private online community reserved for business executives with VP level job titles and above representing companies with annual revenues over $10 million — proves that knowing your audience, and targeting directly to them, can be profitable.

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