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Hollywood IT Summit Keynote: A Method to Facebook’s Acquisition Madness

April 23, 2014 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Chris Tribbey

When Facebook closed its mobile division late last year, it was because mobile was no longer a niche part of the company’s business, according to Cory Ondrejka, VP of mobile engineering for the company. “Anything that is more than half of your business can’t be a specialized section in the corner,” he said April 22, speaking during a keynote presentation at the Hollywood IT Summit. “We view it as the most important project we can take on: How do we connect more people? Smartphones are the answer.”

By 2017 an estimated 5 billion people will be using smartphones, according to Statista.

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