MESA Thanks its Members...

Data Experts: Put the Consumer First

September 25, 2014 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Chris Tribbey

Melva Benoit, founder of consulting firm The Marian Dupree Group and a 20-year entertainment industry veteran, doesn’t blame media and entertainment companies when they struggle with how to handle the mountains of data thrown their way.

She’s worked with Comedy Central, Cartoon Network, Nickelodeon, Disney, Fox, and NBC … and today she still shakes her head when talking about how hard it can be to turn data into actionable results.

“At the time it was ‘We’re all television people, we should be able to do this,’” Benoit said Sept. 24, speaking at the Hollywood IT Society Digital Marketing and Analytics Summit, talking about her time working with MTV Networks and the first online consumer metrics she encountered. That was in 2000, when pulling in a few million viewers a month for a show was admirable.

Continue Reading

Past M&E Exclusives

Today's M&E Connections

• Deluxe Upgrades Toronto Facility for Dolby Atmos
Posted: September 29, 2014

• KPMG: Nearly Every Hollywood Movie is Available Legally
Posted: September 26, 2014

• Redbox Price Increase Tests Underway; Studio Contracts Up for Renewal
Posted: September 25, 2014

• LG Looks to Deluxe for 4K Work
Posted: September 17, 2014

• Oracle Acquires Front Porch Digital
Posted: September 15, 2014

• Mediamorph Gets $10 Million Financing Boost
Posted: September 12, 2014

• Adobe Advances Content Protection for Online TV, Movies
Posted: September 8, 2014

• Fox Partners with Samsung for Innovation Lab
Posted: September 4, 2014

• Driving Digital Entertainment Revenues – Learning from Experience
Posted: August 19, 2014

• Walmart Entertainment Sector Sees a Drop
Posted: August 15, 2014

More connections headlines
  • Upcoming Events

Smart Content Button


LiveTV LA Button


HITS NYC 2014 Button
  • Hollywood IT Society

  • 2nd Screen Society

  • Content Protection

  • ITV Alliance

  • Signup for the M&E Daily
    * indicates required
  • Stay Connected