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M&E Journal: Data Collected from Connected Consumers Can Lead to M&E Growth

May 20, 2015 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Colleen Quinn, Director of Marketing, Media & Entertainment, Teradata Corporation

Mass marketing is slowly taking second stage for entertainment marketers, as consumers move away from single screen entertainment into the second screen or multi-screen experience.

The average customer doesn’t just consume a piece of content, but they interact with the brand on social media, watch reviews on their tablet, and make recommendations of their own. This highly engaged customer rep-resents a large portion of the U.S. market, with 37 percent of U.S. consumers owning a trio of tablets, smartphones, and laptops, ac-cording to Deloitte’s 2014 Digital Democracy Survey.

This number, which is up 42% from last year, will represent a majority by 2015.
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