MESA Thanks its Members...

HITS Speakers Talk Digital Dollars

November 24, 2014 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Chris Tribbey

Jeffrey Hayzlett, CEO of business consulting company The Hayzlett Group and host of “C-Suite with Jeffrey Hayzlett” on Bloomberg Television, said he thinks broadcast content companies tend to make one major mistake at the outset: they don’t think about the audience first.

Speaking at the inaugural HITS: Broadcast IT Summit — held earlier this month during the Content & Communications World Expo — Hayzlett said C-Suite TV — which is rolling out a half-dozen new shows — and C-Suite Collective — a private online community reserved for business executives with VP level job titles and above representing companies with annual revenues over $10 million — proves that knowing your audience, and targeting directly to them, can be profitable.

Read More

Past M&E Exclusives

Today's M&E Connections

• Hackers Keep Sony Pictures Entertainment Network Down
Posted: November 25, 2014

• Xbox One, PS4 Sales Trump Predecessors
Posted: November 17, 2014

• Samsung, M-Go Launch UHD Transactional VOD Service
Posted: November 12, 2014

• Kaleidescape Licenses NBC Universal Content
Posted: November 11, 2014

• Obama Comes Out Swinging on Net Neutrality
Posted: November 10, 2014

• Rovi CEO: Steady as She Goes
Posted: November 7, 2014

• FilmTrack CEO: Latest Acquisition Offers Silicon Valley Foothold
Posted: November 6, 2014

• Microsoft, IBM Pick Up Cloud Honors; IBM Partners with Dutch Telecom
Posted: November 3, 2014

• Redbox Looks to Forget Streaming Service Failure
Posted: October 31, 2014

• Akamai Revenue, Profits Explode
Posted: October 30, 2014

More connections headlines
  • Upcoming Events

cpsbutton

 

 

CES2014 Button
  • Hollywood IT Society

  • 2nd Screen Society

  • Content Protection

  • ITV Alliance

  • Signup for the M&E Daily
    * indicates required
  • Stay Connected