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Forecast Hollywood Speakers Address the Changing Consumer

December 15, 2014 · Posted in M&E Daily, M&E Exclusive · Comments Off 

By Chris Tribbey

Audra Priluck, VP of media and entertainment for GfK North America, was more than a bit surprised when her son recently reminded her that his favorite show, “PAW Patrol,” was available on demand.

He’s three years old. And he’s indicative of how quickly things have changed in the content world.

“[Content] today is a mess. You don’t just turn on the TV and have three networks, five networks to choose from anymore,” she said, speaking at the annual Forecast: Hollywood event, produced by the Media & Entertainment Services Alliance. “It’s certainly not simple anymore. It’s become much more complex.”

And part of that complexity has resulted in a dramatic shift in how people view TV, she said. VOD and OTT services are popping up left and right to meet the demands of the watch anywhere and everywhere consumer. In 2014, 30% of consumers were watching content each month on their computer, and 26% were watching on a mobile device, according to GfK data. TV still leads as the No. 1 source for digital content at 39% of viewers.

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