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April 8, 2010
April 8, 2010
April 8, 2010
April 8, 2010
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GameSupply, the Supply Chain Academy for Interactive Entertainment
Produced by the Media & Entertainment Services Alliance (MESA) in association with the Entertainment Merchandisers Association (EMA)
WHAT: The first day-long conference focusing on changing dynamics and technologies in the supply chain for interactive entertainment — from content to manufacturing, distribution and retail. Featuring leading senior operations executives from publishers, retailers and their service providers, this program will provide best practices examples and case studies that can assist interactive entertainment companies in developing their individual supply chain strategies and partnerships. The preliminary conference program includes the following sessions:
* Operations Executives Roundtable – The Power of Collaboration
* Retailer Realities – From the Receiving Dock to the Floor
* Cost Reduction Opportunities in Production and Distribution
* The Art and Science of Execution in the Last Hundred Feet
* IT Meets the Video Game Supply Chain
* Effective and Affordable Retail Loss Prevention Solutions
WHEN: February 11, 2009; Conference Program: 10 am – 5 pm; Awards Reception: 5 – 6:30 pm
WHERE: Conveniently located across the street from Burbank Airport in Los Angeles at the Burbank Airport Marriott Hotel & Convention Center, 2500 Hollywood Way, Burbank, California 91505 USA; 1-818-843-6000
WHO: This senior level conference is being produced by MESA, co-producer of the Entertainment Supply Chain Academy and the Consumer Electronics Supply Chain Academy, in cooperation with EMA, the international trade association representing approximately 600 retailers throughout the United States, Canada, and other nations.
HOW: Admission to the event is open to member companies of MESA, EMA, sponsoring organizations and their invited guests. Registration fee is $295
FOR MORE INFORMATION: Guy Finley, MESA Director Community Development at: (917) 513-5963 or via email at: guy@MESAlliance.org
Come Build the Bridge with the CE Industry: January 9, 2009, in Las Vegas
A decade ago we heard the prophesies of convergence of technologies for data, voice and video. Today with the iPod and the web-enabled Blu-ray format we have come to realize that dream and more. While the question whether content software drives hardware or vice-versa has become moot, the worldwide web has enabled the synergistic deployment of both. Furthermore, the emerging digital world which has begun to deliver entertainment in a ubiquitous manner on mobile devices, cell phones, PCs, set top boxes, game consoles and playback devices, is altering consumer behavior.
This combination of human creativity and technology has impacted the supply chain of the two primary industries – entertainment and consumer electronics. The Consumer Electronics Supply Chain Academy (CESCA), which we launched three years ago, has sought to build a bridge between the hardware and software industries. Content is deemed to be a driver of conventional CE businesses and emerging business models. New challenging opportunities face us in this regard where we need to cross the bridge and find solutions to grow the consumer market. The annual CESCA Conference on the 9th of January in Las Vegas will address “Managing the CE Supply Chain in the Turbulent Times: Minimizing Risk and Maximizing Efficiencies”.
Many questions arise for us at MESA that represent the vagaries of building the bridge between the two industries that have most to gain in the future, such as:
- How can interactivity be achieved with Blu-ray where multiple delivery devices are deployed in a social network?
- How should the digital infrastructure be architected?
- What should be the metadata standards?
- How will the business processes of the physical media be transported to the digital media?
- How will the economic objectives of retail be fulfilled in the digital distribution world?
- How can digital storage promote the growth of software and hardware?
- How can the industry-pioneered direct to store delivery of DVDs be implemented for certain CE products?
- How can the proven systems of VMI yield benefits for the plethora of CE products?
- How can we learn from each other the efficient management of product life cycle, promotional marketing and price markdowns, sustainability of the environment, etc.?
- How can RFID provide visibility for real time decision-making?
Let the dialog begin!
Devendra Mishra
A Bridge-Builder Aspirant
Blu-Con Raises The Bar
Blu-Con takes place next week, Monday, December 8th at the Beverly Hills Hotel and marks the first conference organized specifically to address the production and distribution of Blu-ray Disc. As Program Director I have spent the past few months meeting the introductory players in the emerging service provider segment for BD and BD-Live.  There has been a single underlying current in almost all the conversations I’ve had while programming the workshop and that would be the importance to raise the bar beyond what this esteemed group of companies has already delivered with DVD. The irony is not lost on the fact that Blu-ray itself (as a technology standard and format) is all about raising the bar…better picture quality, better sound quality, increased storage capacity  delivered through a sophisticated internet connected player.  And, ultimately, the BD-Live connection will only raise the bar in the amount of related information and fresh content that can be accessed by the consumer literally transforming the home entertainment experience. With this in mind, we decided to raise the bar on how the event will be communicated to the industry, how the presenters will interact with the audience, and deliver an incredible amount of information that will be conveyed in a single intense day.Â
This event will be an unprecedented gathering of the Blu-ray community.   The entire supply chain for the format will be represented. From the manufacturing side, we will have authoring, testing, replication and packaging and on the studio side we’ll have the creative teams behind the initial content creation process to the marketing teams driving the finished product, no stone will be left unturned. To have all of these minds in one room focused on innovation and collaboration will mark the beginning of an industry working together to ensure that Blu-ray is a commercial success and, on a personal level, a sound business decision for their respective companies and careers.
As Director of Community Development for MESA I am confident that the Alliance will play a vital role in connecting the dots between service providers and will continue to provide the venue and forum to help make Blu-ray the shining star we know it will be. It is the service provider’s role to deliver the best product possible to the entertainment community, via a sound and sustainable business model, so the entertainment community can then deliver the final product to the consumer. We are an essential element to this format’s success and will only serve our customers better by being prepared for every, and any, scenario that is thrown our way (even those that may shatter the traditional technology approaches currently used by DVD).
I feel that Blu-ray has raised the bar and the bar is being met…I feel that Blu-Con has raised the bar and the bar is being met…I feel that MESA has raised the bar and will also rise to meet your expectations. As the bar continues to be raised, we as an industry are will meet these heightened expectations (and this includes all aspects of the multitude of Media and Entertainment supply chains). The future is ours to determine and deliver.
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