Blu-Con Raises The Bar

December 1, 2008 · Posted in Guy's Blog 

Blu-Con takes place next week, Monday, December 8th at the Beverly Hills Hotel and marks the first conference organized specifically to address the production and distribution of Blu-ray Disc.  As Program Director I have spent the past few months meeting the introductory players in the emerging service provider segment for BD and BD-Live.  There has been a single underlying current in almost all the conversations I’ve had while programming the workshop and that would be the importance to raise the bar beyond what this esteemed group of companies has already delivered with DVD.  The irony is not lost on the fact that Blu-ray itself (as a technology standard and format) is all about raising the bar…better picture quality, better sound quality, increased storage capacity  delivered through a sophisticated internet connected player.  And, ultimately, the BD-Live connection will only raise the bar in the amount of related information and fresh content that can be accessed by the consumer literally transforming the home entertainment experience.  With this in mind, we decided to raise the bar on how the event will be communicated to the industry, how the presenters will interact with the audience, and deliver an incredible amount of information that will be conveyed in a single intense day. 

This event will be an unprecedented gathering of the Blu-ray community.   The entire supply chain for the format will be represented.  From the manufacturing side, we will have authoring, testing, replication and packaging and on the studio side we’ll have the creative teams behind the initial content creation process to the marketing teams driving the finished product, no stone will be left unturned.  To have all of these minds in one room focused on innovation and collaboration will mark the beginning of an industry working together to ensure that Blu-ray is a commercial success and, on a personal level, a sound business decision for their respective companies and careers.

As Director of Community Development for MESA I am confident that the Alliance will play a vital role in connecting the dots between service providers and will continue to provide the venue and forum to help make Blu-ray the shining star we know it will be.  It is the service provider’s role to deliver the best product possible to the entertainment community, via a sound and sustainable business model, so the entertainment community can then deliver the final product to the consumer.  We are an essential element to this format’s success and will only serve our customers better by being prepared for every, and any, scenario that is thrown our way (even those that may shatter the traditional technology approaches currently used by DVD).

I feel that Blu-ray has raised the bar and the bar is being met…I feel that Blu-Con has raised the bar and the bar is being met…I feel that MESA has raised the bar and will also rise to meet your expectations.  As the bar continues to be raised, we as an industry are will meet these heightened expectations (and this includes all aspects of the multitude of Media and Entertainment supply chains).  The future is ours to determine and deliver.

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