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Come Build the Bridge with the CE Industry: January 9, 2009, in Las Vegas

A decade ago we heard the prophesies of convergence of technologies for data, voice and video. Today with the iPod and the web-enabled Blu-ray format we have come to realize that dream and more. While the question whether content software drives hardware or vice-versa has become moot, the worldwide web has enabled the synergistic deployment of both. Furthermore, the emerging digital world which has begun to deliver entertainment in a ubiquitous manner on mobile devices, cell phones, PCs, set top boxes, game consoles and playback devices, is altering consumer behavior.

This combination of human creativity and technology has impacted the supply chain of the two primary industries – entertainment and consumer electronics. The Consumer Electronics Supply Chain Academy (CESCA), which we launched three years ago, has sought to build a bridge between the hardware and software industries. Content is deemed to be a driver of conventional CE businesses and emerging business models. New challenging opportunities face us in this regard where we need to cross the bridge and find solutions to grow the consumer market. The annual CESCA Conference on the 9^th of January in Las Vegas will address “Managing the CE Supply Chain in the Turbulent Times: Minimizing Risk and Maximizing Efficiencies”.

Many questions arise for us at MESA that represent the vagaries of building the bridge between the two industries that have most to gain in the future, such as:

• How can interactivity be achieved with Blu-ray where multiple delivery devices are deployed in a social network?

• How should the digital infrastructure be architected?

• What should be the metadata standards?

• How will the business processes of the physical media be transported to the digital media?

• How will the economic objectives of retail be fulfilled in the digital distribution world?

• How can digital storage promote the growth of software and hardware?

• How can the industry-pioneered direct to store delivery of DVDs be implemented for certain CE products?

• How can the proven systems of VMI yield benefits for the plethora of CE products?

• How can we learn from each other the efficient management of product life cycle, promotional marketing and price markdowns, sustainability of the environment, etc.?

• How can RFID provide visibility for real time decision-making?

Let the dialog begin!

Devendra Mishra

A Bridge-Builder Aspirant

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