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MESA brings together packaging community
On April 2nd, MESA held a meeting for the packaging community at the Variety offices in Los Angeles. Companies who attended the meeting, either in-person or online, included:
AGI Media Packaging, Bert Company, Carthuplas, EAM, Infiniti Media, Information Packaging Corporation, Milliken & Company, Motivating Graphics, Multi Packaging Solutions, Nexpak, Ross-Ellis, Scanavo, Shorewood, Utopia Green, Viva, Wynalda Litho, and Inkwell Productions.
After an update on the DEG Green Webinar held earlier that morning, by Mike MacDonald of Sony Picture Home Entertainment, the group engaged in a robust discussion on sustainability and Blu-ray packaging.
Regarding sustainability, it was agreed that a concerted, coordinated industry effort should be organized addressing the recycling of materials (polypropylene). Studios, replicators, packagers and printers could participate and provide input. Questions discussed included: Is paper actually ahead of plastics (what is the level of plastics recyclability?) but in many instances the cost to produce these alternatives is more expensive than original material. Could it be an initiative where recycling is addressed with or within other industries?
The subject of Blu-ray packaging was introduced with the idea of paper v. plastic being the starting point for discussion. Solutions based discussions ensued with a focus on weight reduction and workable materials and processes.
At the close of the meeting all attendees agfreed that this MESA meeting was a step in the right direction for the industry It was also announced that there would be special sections of the upcoming ESCA show that address this community’s concerns. Also announced was the next MESA meeting for packagers, the G3 – Greener Gaming Gathering. This event would help the interactive entertainment/video game industry acheive similar goals that have been reached with the Hollywood home entertainment industry.
Look to the MESA site for updates on the next MESA packaging meeting.
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Mesa Events
Building the Bridge from Physical to Digital (in association with DEG)
(in association with DEG and co-produced by Futuresource)
September 23-24, 2009
Millennium Gloucester Hotel, London
Blu-Con 2.0 2009
The 2nd Congress of Blu-ray Innovation
(Presented by DEG)
Beverly Hilton, Los Angeles
Maximizing Efficiencies and Minimizing Risk in the Global CE Supply Chain
(in association with CES)
Co-located with the EMA Video Game Supply Chain Council Meetings
(in association with Entertainment Merchants Association)
February 10, 2010 at the Hilton San Jose, Silicon Valley
Esty Speaks at ESCA 2009
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