Comcast Accelerates Streaming Service Rollout

October 30, 2009 · Posted in M&E Daily, Today's M&E Connections 

After a successful trial run, cable giant Comcast is poised to accelerate the rollout of its Hulu-esque online programming service by the end of the year. The biggest remaining hurdle is how quickly Nielsen can begin generating ratings for programs that are viewed online through the Comcast on Demand Online (CODO). Comcast’s service differs from Hulu in that it is only available to users who already subscribe to Comcast cable service and are given a password in order to view programs online on an on-demand basis. By Variety

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