Rising Tide Of Video Consumption Fails To Lift All Ships In Q3

December 8, 2009 · Posted in M&E Daily, Today's M&E Connections 

Consumers continue to spend more time watching video content online (up 35% year-over-year) and via DVRs (up 21%), according to Nielsen’s latest quarterly “three-screen” report. The time spent watching TV in the home, however, was down in the third quarter by 0.4%, or nearly a half hour per month, from the same period in 2008.

The decrease, while slight, marks a change from consistent quarters of year-over-year growth for traditional television viewing. Nielsen nevertheless maintains that consumers are “adding video platforms to their schedule, rather than replacing them.” By Nielsen

Tags: , , ,

Comments

Leave a Reply

You must be logged in to post a comment.

Industry Events

Untitled Document

  • Content Protection

  • Signup for the M&E Daily
    * indicates required

  • Stay Connected