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April 8, 2010
April 8, 2010
April 8, 2010
April 8, 2010
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Report: ‘Streaming Is Destroying Piracy’
Legitimate streaming businesses are superseding unauthorized file-sharing of copyrighted media content, according to a new report from Lightspeed Research and Trendstream. The research firms argue that consumers most value instant access to content: 42% of those who paid for TV show or film downloads, for example, cite instant access as their chief motivation. By Lightspeed Research
Disney’s Ross Scopes Beyond Hollywood For New Marketing Head
Walt Disney Studios Chairman Rich Ross has met with his executives and told them that he plans to hire someone outside of Hollywood’s usual movie circles to replace former marketing President Jim Gallagher, ousted in the fall. He has narrowed the list of candidates and is meeting with a small number of finalists, says a person close to the matter. By the Los Angeles Times
Amazon Q4 Sales Up 42%
A clear bright spot during the quarter were sales in the media category, which includes downloads, physical content and games. Worldwide media sales grew to $4.56 billion, up nearly 50% from the same period in 2008. By Home Media Magazine
‘Taking A Deeper Look At Media’s Appetite For The iPad’
“For some critics, the lack of participation from content companies at [Wednesday’s] iPad launch threw some cold water on predictions for how the new device could help the media business regain revenues lost to the web,” media blog paidContent reports. “But if you looked hard enough, publishers were there and, more importantly, some have plans to invest heavily in the platform.” By paidContent
Study: Music Labels Can Boost Profits By Lowering Prices
The optimal price for a song download if record labels want to maximize their profits, found Wharton business school marketing professor Raghuram Iyengar, is between 60 and 70 cents per song — significantly lower than the 69 cents to $1.29 that iTunes and the rest currently charge, with strong emphasis on the high end of that range. By Wired
Marketing Services Shop Cimarron Expands Digital Division
Cimarron Entertainment, one of the leading film entertainment marketing companies in Hollywood, has significantly expanded their interactive division, giving it the newly anointed name, Cimarron Digital. The division specializes in website development and design, social media campaigns and applications, mobile and iPhone applications, outreach, viral content, advergaming, rich media and database development and integration. Via PR Newswire
Net Neutrality Advocate: MPAA, RIAA Seeking Copyright Loophole
“The proposed FCC net neutrality principles include a loophole for ‘reasonable network management,’” points out the Electronic Frontier Foundation’s Fred von Lohmann. According to the legal analyst, the network management rules mean “that so long as your ISP claims that it’s trying to prevent copyright infringement, it’s exempted from the net neutrality principles and can interfere with your ability to access lawful content, use lawful devices, run lawful applications, or access lawful services.” By EFF.org
Analysts Upbeat On Netflix Q4 Results, 2010 Outlook
Analyst Barton Crockett of Lazard Capital Markets says he was surprised that churn, or the rate of subscriber cancellations, declined in the quarter, leading the company to surpass his estimates for customer gains. “This, plus guidance for more churn improvement in 2010, argues that the streaming feature is improving [subscriber] loyalty, something not at all evident in earnings reports to date,” Crockett says in a note.
Netflix reported Wednesday that fourth-quarter profit rose 36% as subscribers increased and subscriber-acquisition costs dropped. By Marketwatch
iPad Analysis: iPhone Users Get It, But Will Others?
“Unlike the iPhone, which filled an already well-established need (cellular telephone usage), there is no existing need the iPad fills. That is, unless you’re an iPhone or iPod touch user,” writes TechCrunch’s MG Siegler. “If that’s the case, the iPad does fill a couple of needs — it’s the best way to use apps, and more importantly, the best way to browse the web in a style that is likely your preferred method: by touching it.” By TechCrunch
Arvato Highlights Direct-To-Consumer Logistics In Europe
“Every day we receive orders from more than 100 different Internet shops,” says Sven Deutschmann, Arvato Digital Services CEO. “Within Europe, every order that is received before noon is sent out on the same day. This requires professional warehousing and flawless logistics, as well as customer service in more than five languages.”
The service provider marketed its direct-to-consumer logistics, among other services, at the music industry’s MIDEM conference in Cannes, France this week. By One To One
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