Study: Music Labels Can Boost Profits By Lowering Prices

January 29, 2010 · Posted in M&E Daily, Today's M&E Connections 

The optimal price for a song download if record labels want to maximize their profits, found Wharton business school marketing professor Raghuram Iyengar, is between 60 and 70 cents per song — significantly lower than the 69 cents to $1.29 that iTunes and the rest currently charge, with strong emphasis on the high end of that range. By Wired

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