BluFocus Lauches Testing Lab, Webinar For 3D Home Entertainment

February 4, 2010 · Posted in Exclusives, M&E Daily 

With studios looking to bring their first 3D home entertainment products to market later this year, DVD and Blu-ray quality assurance firm BluFocus is launching a suite of 3D testing, certification and consulting services.

The Burbank, CA-based firm’s new 3D Focus Laboratory offers THX Certified High Performance 3D demonstration and testing environments for device manufacturers, content owners and producers to use as needed during their production process.

In addition, BluFocus plans to hold a webinar sponsored by MESA, THX and the 3D@Home Consortium next month to serve as a primer on Blu-ray 3D encoding and authoring. The goal of the March 4 webinar, says BluFocus CEO Paulette Pantoja, is to promote collaboration on 3D products between content owners, producers, and developers.

The webinar series will address the many “unknowns” surrounding 3D home entertainment, Pantoja says — ranging from technology issues to what consumers are willing to do for an optimal 3D home experience. Confirmed participants include Sensio and TDVision, which will discuss 3D video encoding approaches; Netblender, which will address authoring; and Trailer Park, which will make a presentation on 3D content creation.

For further program information on the “3D-Focus Part 1: 3D for Blu-ray” webinar, visit www.blufocus.com/3D-Focus/. Those interested in attending or presenting at future 3D-Focus Lab Webinars can contact 3D-FocusWebinar@blufocus.com.

For more information on the 3D-Focus Lab’s services, contact 3D-FocusLab@blufocus.com.

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