Online Video One Step Closer To TV-Style Commercial Breaks

February 8, 2010 · Posted in Connections, M&E Daily 

Starting this fall, Nielsen intends to start making available data that take into account viewing of commercials that run in a particular show, no matter whether they are seen online or on TV. But for Nielsen to be able to provide the commercial rating, shows seen online will have to have the same group of commercials that run on TV. If this system were adopted en masse — and it’s not clear that it would be — online viewing might be crammed just as full of commercials as the more traditional TV-watching experience. By Advertising Age

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