Research Firm Forrester On Apple And Paid Content’s ‘Demographic Fault Line’

March 1, 2010 · Posted in M&E Daily, Today's M&E Connections 

“Apple’s music and app stores straddle paid content’s demographic fault line,” writes Forrester Research’s Mark Mulligan on paidContent March 1. “Apps, a fundamentally interactive experience, are tailor-made for the digital natives, whereas the static 99-cent music download remains wedded to a bygone era. Of course, the kids still like music, but the current digital-music product doesn’t compel them to part with their cash in the way an app does.” Via paidContent

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