A few weeks ago in a blog post on the same subject, I presented the current approaches to monetizing second screen companion and converged viewing experiences in the market place.Last Thursday, we had the opportunity to put the heart of the discus…

By Bart Myers, Vice President of Consumer Web Properties, Rovi Despite the rising number of entertainment options, it’s clear that Americans are watching as much TV as ever. They’re just watching it differently, discovering new ways to enjoy TV on their own terms and on whatever device is available to them. They are streaming free and [...]

By Seth Hallen, CEO, Testronic Labs Editorial Contributions By: Graham McAllister, Ph.D., VP of User Research, Testronic Labs In the home entertainment industry, never before have we seen such rapid and dramatic changes in the way consumers are accessing and viewing content. Broadcast television was the first effective format available to the masses for watching content [...]