Technicolor Signs First Theater Chain For Film-Based 3D Projection

March 3, 2010 · Posted in M&E Daily, Today's M&E Connections 

Technicolor has reached an agreement with Bow Tie Cinemas to install its Technicolor 3D system on 25 screens across the New York-based theater chain’s 18 locations.

Technicolor says its new 3D lens system for 35mm film projectors enables exhibitors to upgrade their theaters at a fraction of the cost of installing digital 3D projection systems. Mitigating exhibitors’ upgrade costs is a key issue in ensuring that the number of 3D screens continues to grow as studios beef up their 3D film slates.

The Technicolor system requires studio support on the film production side as well. To this end, DreamWorks Animation SKG, Lionsgate, Paramount Pictures, Overture Films, Universal Pictures, Warner Bros., and The Weinstein Company have all announced support for Technicolor 3D. The studios represent 13 of the 19 3D films already announced for 2010 release. Via MarketWatch

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