Billboard Analysis: Streaming’s Impact On Music Downloads

March 5, 2010 · Posted in M&E Daily, Today's M&E Connections 

Streaming’s impact on consumer behavior has been discussed — and doubted by some — since NPD Group’s Russ Crupnick gave a presentation at last weeks’ Digital Music Forum in New York. As has been reported, Crupnick said free, on-demand music services result in 13% fewer digital download purchases, while non-interactive webcasts and other services result in 41% more digital download purchases. By Billboard

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