IFPI: $1 Million To Break An Act

March 11, 2010 · Posted in M&E Daily, Today's M&E Connections 

The IFPI has published a new report outlining the record labels’ investment in music talent, which it says now reaches around $5 billion a year. That $5 billion includes A&R development and marketing, and represents around 30% of sales revenue. The eye-catching figure in the “Investing In Music” report is the cost of breaking an artist, which the IFPI says is around $1 million. By Billboard

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