Research: Teens Willing To Spend On Digital Game Content

April 22, 2010 · Posted in M&E Daily, Today's M&E Connections 

Via research firm Piper Jaffray’s new “Taking Stock With Teens” report: Teens represent 35 percent of videogame players, and videogames represent 8 percent of teen budgets. Piper Jaffray says while its latest survey results reflect the continued maturation of the current videogame cycle, teens are willing spend on non-traditional game consumption.

More than half (53 percent) are willing to pay for downloadable console content, while 38 percent are willing to pay for cell phone games, and 25 percent play games through social websites. Piper Jaffray

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