Research: Teens Willing To Spend On Digital Game Content
Via research firm Piper Jaffrayâ€™s new â€śTaking Stock With Teensâ€ť report: Teens represent 35 percent of videogame players, and videogames represent 8 percent of teen budgets. Piper Jaffray says while its latest survey results reflect the continued maturation of the current videogame cycle, teens are willing spend on non-traditional game consumption.
More than half (53 percent) are willing to pay for downloadable console content, while 38 percent are willing to pay for cell phone games, and 25 percent play games through social websites. Piper Jaffray