Boxee: $100 More Expensive Than Apple TV, But ‘Freedom To Watch What You Want’

September 3, 2010 · Posted in M&E Daily, Today's M&E Connections 

Set-top upstart Boxee used Wednesday’s Apple TV announcement to tout its own forthcoming product, which launches in November for $200. CEO Avner Ronen professes that the market for Internet TV devices is ripe for a variety of solutions.

“We all watched the Apple announcement,” Ronen says in a company blog post. “We walked away feeling strongly confident about the space it left for Boxee to compete. We have a different view of what users want in their living rooms. We are taking different paths to get there.”

The Boxee hardware will deliver integration with Netflix and MLB.tv, as well as RoxioNow-powered movies on demand services and streaming music from sources including Pandora. Unlike Apple TV, the Boxee Box will support 1080p high-definition, and stream non-DRM file formats from users’ computers.

More at CNET.

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