NPD: Despite Success of ‘Madden’ And PS3, Game Sales Slipped 10% In August

September 10, 2010 · Posted in M&E Daily, Today's M&E Connections 

Sales of EA’s latest “Madden NFL” installment, which the publisher releases annually in August, sold 1.8 million copies last month — a 6% increase from the franchise’s sales in August 2009, according to the NPD Group. Meanwhile, the research firm notes that sales of Sony’s PlayStation 3 console rose for the thirteenth consecutive month, with the hardware maker still generating momentum from its price cut of the system to $299 last summer.

Overall, however, the videogame industry saw a 10% decline in sales of games and hardware during August, to $818.9 million. Sales of software declined 14% year-over-year during the month, to $403.5 million.

More at the Los Angeles Times.

Tags: , , , , ,

Comments

Leave a Reply

You must be logged in to post a comment.

  • Hollywood IT Society

  • 2nd Screen Society

  • Content Protection

  • Discmail Direct

  • Signup for the M&E Daily
    * indicates required

  • Stay Connected