Halo: Reach Nets $200 Million On Day One, Microsoft Says

September 16, 2010 · Posted in M&E Daily, Today's M&E Connections 

With the standard edition of Microsoft’s “Halo: Reach” selling for $60 and a premium version selling for $150, the total number of copies sold likely ranges between 2 million and 3 million, estimates the LA Times.

Microsoft had expected that the new videogame, released Sept. 14 exclusively for the company’s Xbox 360 console, would best the first-day performance of 2007’s “Halo 3.” But it’s unclear whether it did so.

The $200 million figure — announced by Microsoft Game Studios VP Phil Spencer at a Tokyo videogame conference (via Joystiq) — includes European sales. Following the launch of “Halo 3,” Microsoft said that game had done $170 million in sales on its first day in the U.S. alone.

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