Premium VOD: AMC May ‘Adapt Its Model’ In Response to Studios

April 11, 2011 · Posted in M&E Daily, Today's M&E Connections 

AMC, the second-largest theater circuit in U.S., has told studios that it expects to implement new “economic arrangements” for films that studios distribute as “premium video-on-demand” rentals.

The exhibitor has not divulged details of its planned response to studios’ window adjustment. “But as these windows shrink and threaten our industry’s future,” the company said in a statement last week, “it is only logical to expect AMC to adapt its economic model.”

Other theater chains have said that they may pull trailers and marketing collateral of movies available via premium VOD services, which several major studios plan to launch with cable and satellite providers in April.

More anti-premium VOD statements at Boxoffice Magazine, the official publication of the National Association of Theater Owners trade group. Additional reporting by the Los Angeles Times.

Tags: , ,

Comments

Comments are closed.

  • Hollywood IT Society

  • 2nd Screen Society

  • Content Protection

  • Discmail Direct

  • Signup for the M&E Daily
    * indicates required

  • Stay Connected