More Clouds, 3D Optimism at NAB

April 12, 2011 · Posted in M&E Daily, Today's M&E Connections 

More highlights from the National Association of Broadcasters convention in Las Vegas:

• Microsoft Corp. announced today a “partner ecosystem” to develop cloud distribution solutions for the media and entertainment sector, using the Windows Azure platform. A slate of companies have joined the Microsoft initiative, including Digital Rapids and Origin Digital for cloud-based content processing; Arvato Digital Services, DAVID Systems, Harris Broadcast Communications, Polycom Video Content Management, Sitecore, and TechPath for cloud-based content management; Aspera, iStreamPlanet, MPS Broadband, and Signiant for cloud-based content delivery; and BuyDRM and Cognizant for cloud-based content protection.

• Meanwhile, “Avatar” director James Cameron announced a new venture with the blockbuster film’s cameraman, Vince Pace, to design 3D camera systems, creative tools, and services for television producers. Unveiling the Cameron-Pace Group at NAB, the director told Reuters that he expects 3D productions to take hold on the small screen within five years. “3D is just how all broadcast entertainment will be done. Sports, episodic drama, scripted and unscripted — we haven’t seen anything yet that doesn’t have a great degree of value added by being in 3D,” he said.

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