Among Tablet Owners, Devices Supplanting TV: Study

April 20, 2011 · Posted in M&E Daily, Today's M&E Connections 

More than one third of tablet computer owners (34%) already spend more time each day using their devices than they do watching TV, according to new research from Google’s AdMob. The survey of some 1,400 tablet users reveals game playing to be the most common tablet activity, at 84% of respondents; more than half (51%) consume entertainment such as music or videos on their devices.

Among other findings on the nature of tablet use: 68% of tablet users spend at least 1 hour a day on their tablet, and 82% primarily use their tablet at home.

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