Theater Owners Call for Premium VOD Transparency
From the thatâ€™s-for-us-to-know-and-for-you-to-find-out dept.: The National Association of Theater Owners is calling on studios to reveal the number of DirecTV subscribers that are ordering movies from the satellite TV providerâ€™s new premium video-on-demand service.
â€śWhatâ€™s an experiment without data?â€ť asks John Fithian, the exhibitor trade group president, in a press release.
The four studios participating in DirecTV’s “Home Premiere” program, which launched April 21, are staying silent on the service’s preliminary results. So is the satcaster. â€śItâ€™s way too early,â€ť DirecTVâ€™s Derek Chang told The Hollywood Reporter last week, when asked if he could share audience figures for the first Home Premiere title, Sonyâ€™s â€śJust Go With It.â€ť
This week, Home Premiere adds a fourth title: Universalâ€™s â€śThe Adjustment Bureau,â€ť which has earned $61 million after eight weeks in theaters. DirecTV made the announcement on its Twitter page April 29.