Activision: DLC Sales Boost Digital Revenues
At Activision Blizzard, revenues from digital channels increased by more than 30% year-over-year during the companyâ€™s first quarter (ended March 31), with downloadable content, online subscription games, and other products accounting for more than 50% of non-GAAP net revenues.
As All Things Digital reports, downloadable content sales comprised a sizable portion of Activisionâ€™s digital revenues in Q1, most notably a $15 content pack for the publisherâ€™s â€śCall of Duty: Black Ops.â€ť The Xbox Live version of the DLC pack garnered some 1.4 million downloads within 24 hours of launch, according to Activision chief executive Robert Kotick.
Digital channels accounted for $428 million in net revenues during the quarter on a GAAP basis, and $440 million on a non-GAAP basis. The category includes revenues from subscriptions and licensing royalties, value-added services, downloadable content, digitally distributed products, and wireless devices.