An #infographic data roundup for #SecondScreen

January 7, 2012 · Posted in 2nd Screen Blog 

There are quite a few skeptics out there about Second Screen and SocialTV. Some of them say this is a fad. Others say, “So what?” Here’s the “so what.”

  • 110,000 Social comments on average per episode for X-Factor, the “most buzzed about” series in 2011
  • 23% of the people viewing the ad on the second screen engaged with it
  • 1.8 billion “likes” on Facebook for TV shows
  • 25% of 18-24 year-olds are interested in having more social features integrated into their TV viewing experience
  • $200 billion – Size of the global TV advertising market
  • 1% increase in TV ratings is the result of a 14% increase in social buzz
  • 5,567,954 Social comments on the MTV Music Video Awards
  • 86% of mobile internet users are using smart phones or tablets while watching TV — 92% of 13-24 year-olds do the same
  • 5,641,263 Social comments on Prince William and Catherine’s wedding
  • 70% of sports viewers would like to interact while watching a sporting event
  • 38% say that browsing the web enhances their TV watching experience
  • 300% increase in sales for show related fan items after the deployment of a sync’d second screen app

Sources: Park Associates, CMO.com, appmarket.tv, Bluefin, lostremote.com, Nielsen, aboutecho.com, gplus.com, guardian.co.uk

Tags: no tags

Comments

Comments are closed.

  • Upcoming Events

June 27, 2012, Metropolitan Pavilion, CEA - CE Week

  • Hollywood IT Society

  • Content Protection

  • Discmail Direct

  • Signup for the M&E Daily
    * indicates required

  • Stay Connected