My review of Oprahâ€™s OWN app as a #SecondScreen experience
I had pretty high expectations with this app that was released during CES (though I don’t believe it was at CES). Â Oprah is known for her incredible attention to detail when it comes to her brand, but this app really isÂ just an app shell interface to the existing OWN website. Â I was intrigued first with the large “Sync” button, but despite trying for quite some time to get it to work (volume up, no noise, etc, etc), I could not get it to watch the show I was watching.
I gave the app my Facebook credentials, but I can’t tell why it wants them. Â Every feature from the main page brings you to the main OWN website, which does not recognize your app log-in and hence asks you for a website login. Â It didn’t even remember that I had already input my provider and zip code for the channel selector. Â The schedule gave me east coast times for shows. Â The Twitter feed button was literally just a browser launch to their Twitter page. Â The Facebook feed button? Â Well, I think you can guess.
So odd and disappointing for an Oprah product to be so mediocre. Â She should have struck a deal with Yap.tv similar to USAAnywhere or perhaps built a Miso sideshow and at least had a serious app on the market place instead of a web browser with an “OWN” skin.
Simple. Â None.
Social. Â While you can see the Twitter feed, it is not integrated in any way what so ever. Â I actually think using the Twitter app would be a better experience. Â Very low.
Seamless. Â No integration of any source of content (just a proxy for the TV lineup).
Stimulating. There are a few featured shows on the main page, but there is only a 4 line descriptor of the show itself behind the option to click.
Discovery. Â None.