Comcast: Increased Digital Access Key To Keeping Pay-TV Customers

February 15, 2012 · Posted in M&E Daily, Today's M&E Connections 

The largest cable provider in the U.S. continued to narrow its losses of video service customers during the fourth quarter of 2011, crediting its improved customer service and its offers of greater digital access to programming. While analysts had expected Comcast to shed 127,000 video subscribers during the quarter, the company posted a loss of only 17,000 pay-TV customers (via Bloomberg).

Comcast’s NBC broadcast unit recorded a $305 million increase in licensing fees during 2011, “primarily [as] the result of a licensing agreement for prior season and library content” (via All Things Digital). Analysts speculate that the “licensing agreement” Comcast refers to is NBC Universal’s multi-year pact with Netflix for streaming rights to past seasons of “The Office” and other series. Still, the licensing revenue represents a mere fraction of Comcast’s total 2011 earnings of $55.8 billion.

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