Comcast: Increased Digital Access Key To Keeping Pay-TV Customers
The largest cable provider in the U.S. continued to narrow its losses of video service customers during the fourth quarter of 2011, crediting its improved customer service and its offers of greater digital access to programming. While analysts had expected Comcast to shed 127,000 video subscribers during the quarter, the company posted a loss of only 17,000 pay-TV customers (via Bloomberg).
Comcastâ€™s NBC broadcast unit recorded a $305 million increase in licensing fees during 2011, â€śprimarily [as] the result of a licensing agreement for prior season and library contentâ€ť (via All Things Digital). Analysts speculate that the â€ślicensing agreementâ€ť Comcast refers to is NBC Universalâ€™s multi-year pact with Netflix for streaming rights to past seasons of â€śThe Officeâ€ť and other series. Still, the licensing revenue represents a mere fraction of Comcastâ€™s total 2011 earnings of $55.8 billion.