U.S. Leads European Countries in Market for Paid Tablet Entertainment: Research

March 16, 2012 · Posted in M&E Daily, Today's M&E Connections 

New research by Nielsen shows a willingness among U.S. tablet owners to pay for digital entertainment and media content.

More than half of U.S. tablet owners have paid for music downloads (62 percent), books (58 percent), or movies (51 percent) on their devices, while 41 percent have paid to watch TV shows on their tablets.

The U.S. market leads top European tablet markets in every content category except news, which only 19 percent of American tablet owners have paid to receive. (This datapoint doesn’t necessarily mean that Americans  like their news any less than, say, tablet owners in Italy — 44 percent of whom have paid for news content. Many top news tablet apps in the U.S. — from the likes of Fox News, NPR, and USA Today — are free.)

Among European countries surveyed by Nielsen, Italy leads in tablet content purchases: 20 percent of Italian tablet owners have paid to download music for their devices, while 26 percent have paid for books, 23 percent for movies, and 10 percent for TV shows.

More on Nielsen’s report here.

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