Size of Digital Distribution Opportunity Varies Among Game Publishers: Report

May 29, 2012 · Posted in M&E Daily, Today's M&E Connections 

With digital distribution likely to be an inescapable topic at the video game industry’s E3 convention next week, website Gamasutra surveys the state of the global digital games business (excluding app sales and platforms such as Steam) across five major publishers. Among the takeaways: digital opportunities are not uniform between companies such as Electronic Arts and Activision Blizzard and relatively smaller publishers such as THQ.

Combined, EA and Activision Blizzard earned $2.6 billion from digital sources in a 12-month period through March 31, 2012, Gamasutra reports. In comparison, THQ took in $59 million from digital sources during the same 12-month period — representing only 7.1 percent of the publisher’s total revenue (with brick-and-mortar retail and other non-digital sources reportedly accounting for the balance). Digital accounts for the highest proportion of overall revenues at Activision Blizzard, where massively multiplayer online games fuel more than one third (36.2 percent) of the company’s business through March 31, 2012.

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