UltraViolet Comes To Xbox 360 via Paramount App

June 13, 2012 · Posted in M&E Daily, Today's M&E Connections 

by Terence Keegan

Xbox 360 users can now stream Paramount movies from their cloud-based UltraViolet libraries, thanks to the studio’s newly released app for the console (via Engadget).

Paramount has been an early proponent of an all-digital UltraViolet experience (i.e., no disc required), selling access to movies like “Mission Impossible: Ghost Protocol” and “Hugo” direct to consumers on its ParamountMovies.com site. But Engadget notes that the studio’s Xbox 360 app also offers users access to titles whose UltraViolet rights they unlocked online via Internet-connected Blu-ray disc players.

Studios supporting UltraViolet currently claim a registered user base of three million, paidContent reports. That’s up from two million in early May, following the launch of Walmart’s UltraViolet-touting “Disc to Digital” campaign in retail outlets nationwide.

For Microsoft, the Paramount Movies app is but one of an increasing number of video options available to Xbox 360 users who subscribe to the console’s Xbox Live Gold service — from Netflix, Hulu, and Amazon Video to ESPN and HBO Go.

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