VOD Deals Continue in China with Youku Licensing NBCUniversal Films
Hollywood continues to see promise in Chinaâ€™s Internet video services, as NBCUniversal International Television Distribution enters a multi-year agreement with Youku Inc. for the licensing of catalog and new release films.
Youku will feature on its paid Premium service an annual rotating selection of some 100 films from NBCUniversalâ€™s catalog. New films such as â€śBattleshipâ€ť and â€śSnow White & The Huntsmanâ€ť also will appear on Youkuâ€™s platform after their China theatrical releases, according to the companies.
Youku â€” which is publicly traded in the U.S. â€” also has signed video licensing agreements with Disney, Paramount, DreamWorks, Warner Bros., and 20th Century Fox. In March, the company announced plans to combine with rival TudouÂ HoldingsÂ in a stock transaction.