Garcia Joins FilmTrack as SVP of Professional Services & Customer Engagement
By Lyndsey Schaefer
Industry veteran Theodore X. Garcia has recently joined FilmTrack as Senior Vice President of Professional Services and Customer Engagement, where he will work with major studios to help implement FilmTrackâ€™s Technology Services, inclusive of content management, rights and avails.
Garciaâ€™s many years as a consultant with Capgemini and most recently PricewaterhouseCoopers laid the groundwork for him to work with enterprise-level clients to help them leverage and scale with FilmTrack. He met FilmTrack owners Jason and Stephen Kassin at a MESA meeting, where their discussions eventually led to the opportunity for Garcia to join the firm.
FilmTrack is a leading provider of content and contract management for the global film and television distribution community. The company offers enterprise class solutions for delivery and display of rich media and content, contract administration, invoicing, rights management, availability and physical materials tracking.
â€śThis new role allows me to work more closely with content creators and distributors, which is the heart and soul of the M&E industry,â€ť Garcia says. â€śIt allows me to participate in identifying opportunities for the new channels for content monetization, which require rights management, avails and tracking. All that Film Track offers sits squarely in the middle of globalization of content and digital delivery, which I think is fascinating.â€ť
â€śWith technology changing the way producers and distributors manage the increasing complexity of their businesses, Ted has the right background and expertise to keep FilmTrack at the forefront of new and emerging business models,â€ť says Stephen Kassin, Co-Owner of FilmTrack. â€śWe are bringing him here to help us build relationships and drive new business.”
In his new position, Garcia will wear the hat of a trusted business adviser to studio executives, which is very similar to the responsibility of a management consultant, he says.
â€śThe difference is that within consulting, you need to be prepared with perspectives across a variety of topics; finance, supply chain, corporate strategy, new business models, etc., and be prepared with any relevant data that a client may need. Â FilmTrack allows me to hone in on my true passion for content monetization and channel management utilizing the state-of-the-art technology offered by FilmTrack,â€ť Garcia explains.Â â€śMy previous roles have provided me with the foundation and critical understanding of the complexity found within the content distribution arena and an appreciation for the complexities found within the studio environment. This experience has also created a personal and professional network that allows me to have conversations with key decision makers where I can marry my understanding of their business and technical issues with FilmTrackâ€™s technology and services.â€ť