Advertising Re-imagined with Google and Friends at CES
MESA and Variety were proud to host an invitation-only luncheon at International CES last week entitled: Advertising Re-Imagined: New Technologies That Will Make Your Creative Smarter.Â Sponsored by Doubleclick and Google, the session addressed questions like: What are the new technologies that are transforming the way creatives explore, suggest and execute innovative campaigns for their clients and brands? What new technology platforms are creative technologists embracing to bring their ideas to life? How is the 2nd screen offering a wider palette for creative development? And whatâ€™s new at Intâ€™l CES that will impact agency work in the years ahead?
Keynoter was Peter Crofut, head of Creative Platforms Strategy, Google who showed how creatives have reimagined the classic Alka-Seltzer “I Can’t Believe I Ate the Whole Thing” campaign for the mobile/digital age.
The presentation was followed by a panel featuring: Pete Deutschman, Chief Executive Officer & Founder, The Buddy Group; David Payne, Chief Digital Officer, Gannett Co.; and Julian Zilberbrand, Senior Vice President,Â Global Digital Director Strategic Partnerships, Technology Activation Group, Starcom MediaVest Group. The moderator was Jay VanDerzee, Head of Sales, Media Platforms, Google.
To listen to the audio from these sessions and view Crofut’s Powerpoint click here: http://mesalliance.org/brand-matters-luncheon/