Donāt look for Apple to build a music subscription service with its recent acquisition of Lala, says digital music veteran Michael Robertson. Appleās combination of the iTunes store with Lalaās streaming services will likely renew a value proposition that Robertson himself explored with the MP3.com service a decade ago: online access to music that consumers have already purchased.
āAs Apple did with the original iPods, Lala realized that any music solution must include music already possessed by the user,ā Robertson writes on TechCrunch. āThe Lala setup process provides software to store a personal music library online and then play it from any web browser alongside web songs they vend. This technology plus the engineering and management team is the true value of Lala to Apple.ā By TechCrunch