Testronic Labs says that its new File-Based Lab, located in the company‚Äôs Burbank, Calif. facility, will provide end-to-end QA/QC services in a way that has not been previously available for rich media.
The lab is designed to serve the growing needs of studios and content holders as the entertainment industry transitions from tape-based workflows to a fully digital, file-based ecosystem.
Features of the File-Based Lab include an advanced system for high-resolution, multi-format A/V playback ‚ÄĒ which allows Testronic to streamline the amount of equipment necessary to test all of the various master and distribution file formats, and enables a QC operator to switch among a range of file formats without having to switch to other equipment or to a different QC bay.
‚ÄúOur industry is undergoing a profound change, and we knew that we had to break the old mold to meet our clients‚Äô new expectations,‚ÄĚ says Jason Gish, Testronic‚Äôs VP of business development for film and television services.
Testronic CEO Seth Hallen adds that the company has automated the administration of file delivery, as well as asset and project management, in the new lab to realize further workflow efficiencies. ‚ÄúBut the human element,” Hallen notes, “will continue to be integral to the testing process into the foreseeable future.”
In addition, says Hallen, ‚ÄúTestronic is currently developing a pioneering system which will integrate seamlessly with our existing systems and set new standards of high-volume efficiency in a file-based workflow, and will also grant our clients a real-time view into the status of their files and projects.‚ÄĚ
Testronic Labs says that it has followed successful quarters in the second half of 2010 with a ‚Äústrong‚ÄĚ performance in the first quarter of 2011, showing year-over-year growth in both revenue and profit. Seth Hallen, chief executive of the quality assurance company, notes particular growth in Testronic‚Äôs game testing services, along with ‚Äútriple-digit growth in the hardware and consultancy work we are doing in Europe with various cable operators and digital TV providers.‚ÄĚ
Quality assurance specialist Testronic Labs marks the testing of its 5,500th Blu-ray disc SKU this month, along with its 75th 3D SKU ‚ÄĒ two project milestones for the company.
Testronic chief executive Seth Hallen says the company is carrying forward its QA experience with physical goods into the digital ream. ‚ÄúWe have our eye on the future,‚ÄĚ he says in a statement, ‚Äúand are ready to support our clients in all of the ways that they are delivering content to today‚Äôs consumer marketplace.‚ÄĚ
At the third annual Blu-Con conference in Beverly Hills, Calif. last week, Testronic Labs CEO Seth Hallen presented a white paper on the changing nature of Blu-ray in an app-driven entertainment marketplace. ‚ÄúOur industry has positioned Blu-ray as an evolved DVD,‚ÄĚ Hallen writes in the paper, ‚Äúbut DVD is essentially A/V¬†content wrapped by a bit of programming, whereas Blu-ray is really software, or in recent¬†parlance ‚Äď an app ‚Äď wrapped around some A/V content.‚ÄĚ
The new notion of Blu-ray has ramifications from a development and testing perspective. ‚ÄúWhat we are seeing,‚ÄĚ Hallen continues, ‚Äúis a paradigm shift from an A/V content-centric home entertainment environment to a connectivity-centric ecosystem of which A/V content is one part…The delivery mechanism, from user interface to back-end transactional support, must be carefully designed and tested in order to safeguard the consumer experience.‚Äú
Downloads of the white paper ‚ÄúDivergence of Device, Convergence of Function,‚ÄĚ are available at the quality assurance firm‚Äôs website.
Seth Hallen, U.S. president of quality assurance specialist Testronic Labs, has advanced to the position of CEO, assuming oversight of the company‚Äôs global operations.
Testronic parent company Catalis Group announced Hallen‚Äôs appointment earlier this month. The company, based in Eindhoven, The Netherlands, stated that former CEO Neil Goodall was ‚Äústepping down from the business.‚ÄĚ
Catalis CEO Jeremy Lewis said that Testronic would benefit from Hallen‚Äôs ‚Äúclose involvement over many years with our key Hollywood customers and his keen understanding of their needs, particularly as the home entertainment space continues to transition toward digital download formats.‚ÄĚ
Testronic recently expanded its Burbank, CA operations with a dedicated testing lab for digital entertainment, including web portals, mobile devices, and broadcast-cable-VOD platforms.
Worldwide, Testronic maintains facilities in the UK, Poland, Belgium, and Japan.