How Large Is Media and Entertainment’s Carbon Footprint?
PBS takes a stab at analyzing the entertainment and media supply chains for their environmental sustainability. At present, the carbon-footprint calculations are somewhat back-of-the-envelope. But in accounting for everything from newspapers to DVDs and streaming video, there is no doubt the number is huge.
Writer Don Carli, who is also a senior research fellow at the Institute for Sustainable Communication, takes estimates of consumers’ annual spend on media products and services, along with media companies’ annual advertising revenue. “The U.S. Department of Energy reports that approximately 360,000 tons of CO2 equivalent greenhouse gas emissions are associated with each billion dollars of economic activity,” Carli writes, “which would mean the carbon footprint of the media industry could be as much as 500 million metric tons of greenhouse gas.” Since digital media usage itself consumes energy, the total emissions figure linked to media is likely much higher, the article contends.
Industry-wide discussions on ways to address sustainability are just beginning. The article argues that carbon footprint is back on consumers’ radar in the wake of the BP oil spill, and hence may be of growing concern among media investors and advertisers. By PBS
Wal-Mart Pushes Efficiency Among Suppliers
The world’s largest retailer’s push goes beyond its efforts to date to reduce its own emissions by designing more energy-efficient stores and pursuing alternative fuels for its fleet of trucks. Wal-Mart notes that it has already been working with suppliers of flat-screen TVs and DVDs to cut down emissions, but it is now looking at other opportunities like food and clothing. By AP
Greening Of The Gaming Industry: A Supply Chain Imperative, Part 1
A full room at G3!
G3 – The Green Gaming Gathering, proved to be an unprecedented summit of the video game industry publishers, retailers, service providers, NGO, packaging companies, research organizations, management consultants and thought leaders. The stakeholders of the industry who had come together on June 1 in Burbank under the auspices of MESA and EMA, exchanged ways to collaborate to address the unprecedented challenge of ensuring the sustainability of the environment for our natural assets are depreciating and global warming threatens our long term quality of life. The prevailing consideration was that the business world and the natural world are inextricably linked.
Darin Dickson, buyer of video games and PC software for the Wal-Mart, reminded the executives of the commitment the former President and CEO of Wal-Mart Lee Scott had made in 2005 “to be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain our resources and the environment”. I remember the pioneer of sustainability; Lee Scott had argued that “being a good steward of the environment and being profitable are not mutually exclusive. They are one and the same.” A 15-year veteran of the retailer, having handled DVDs and video games, Dickson explained how the employee response to the Katrina hurricane at a grassroots level inspired the CEO of the behemoth mass merchant to make “Sustainability” the cornerstone of the 21st Century Leadership of the enterprise.
Wal-Mart
Dickson enumerated the specific goals of Wal-Mart as:
* Double our fleet efficiency by 2015 from 2005 levels
* Reduce GHG from existing stores, clubs and DC’s by 20% by 2012
* Send zero waste to landfill in the US by 2025
* Reduce global plastic shopping bag waste by an average of 33% by 2013
* 5% packaging reduction by 2013
* Make the most energy intensive products 25% more efficient, and
* Create scalable end-of-life programs for used electronics”
In his illuminating and solution-driven speech, Dickson suggested considerations for the video game industry in the broad areas of hardware, software and accessories. He demonstrated how Energy Star Standards, RoHS compliance, product size optimization and packaging reconfiguration could lead to significant impact on sustainability. Citing specific successes achieved in the DVD industry, in the area of software he recommended examination of case and printed material weight reduction, recycled materials and sustainable materials usage, slip sleeves and adoption of guides/instructions. From his holistic approach, he identified that accessories offer major improvement opportunities when you address package size, “Vampire” energy chargers, elimination of protective master packaging and utilization of recycled materials.
A major take away for attendees was the acknowledgement made the Wal-Mart executive that achieving sustainability cannot be the sole responsibility or opportunity of an enterprise and low hanging fruits exist today where solutions exist and costs of change do not have to increase. As a matter of fact the creation and support of Sustainable Value Networks by the retailer is an overwhelming testimony to the pursuit in 12 areas to address, namely
1. Greenhouse Gas, 2. Sustainable Buildings, 3. Global Logistics, 4. Alternative Fuels, 5. Waste, 6. Packaging, 7. Textiles, 8. Electronics, 9. Agriculture and Seafood, 10. Wood and Paper, 11. Chemicals, and 12. Jewelry.
G3 will be specially remembered for the commitment, direction, solutions and support provided by the Wal-Mart executive who believes in the profitable growth of video games in a sustainable World we leave behind for generations.
The spirit of the Gathering imbibed what Dan Esty’s had written in his book, Gold To Green, that by building environmental thinking into the business strategies, companies can generate lasting value cut costs, reduce risk, increase revenues, and create strong brands. Let nothing stop us from collaborating for the benefit of our individual companies, the betterment of our industry, as well as for the greater good of mankind.
Devendra Mishra
Chief Strategy Officer
Media and Entertainment Supply Alliance (MESA)
Greener Gaming Gathering (G3) Announced!
MESA is proud to announce an invite only, free meeting of great significance to the service providers to the Video Game industry
Sponsored by AGI Polymatrix and held in association with the Entertainment Merchants Association, MESA will be presenting our first Video Game Sustainability Luncheon — the Greener Gaming Gathering (G3) featuring an exclusive presentation by Darin Dickson, Senior Buyer for Video Game Software at Wal-Mart Stores, Inc.
In addition there will be a presentation by Cody Sisco, Manager Advisory Services, Business for Social Responsibility as well as a panel of experts on game sustainability issues related to replication, packaging and transportation.
Also, this event will be webcast to registered attendees as well. If you are unable to attend in person but would like to register for the webcast sign up today.  Please note that availability is open to the first 50 registrants who select “webcast” on the registration page.
The meeting and luncheon is scheduled for June 1, 2009, 10:30 – 1 pm
Burbank Airport Marriott Hotel & Convention Center
2500 Hollywood Way
Burbank, California 91505 USA
Phone: 1-818-843-6000
This event is for members and invited guests of our alliance and space is extremely limited. Contact Guy Finley (guy@MESAlliance.org) and RSVP via the website below if you plan to come. In case of cancellation contact: cdieterich@entmerch.org
To register now visit www.gamesupplyacademy.com/green
Event Sponsor:
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