Research: Music Is Most Popular YouTube Content

March 4, 2010 · Posted in M&E Daily, Today's M&E Connections · Comment 

Music is the most popular category on YouTube, accounting for 30.7% of all views on the video service, according to research company Sysomos. The data comes after Vevo – the premium music video channel from YouTube/Google, Universal and Sony – announced that it was delivering 30 million streams a day on average in the U.S. Of that, Universal stated that 25% were Lady GaGa videos. By MusicWeek

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