BluFocus Lauches Testing Lab, Webinar For 3D Home Entertainment

With studios looking to bring their first 3D home entertainment products to market later this year, DVD and Blu-ray quality assurance firm BluFocus is launching a suite of 3D testing, certification and consulting services.

The Burbank, CA-based firm’s new 3D Focus Laboratory offers THX Certified High Performance 3D demonstration and testing environments for device manufacturers, content owners and producers to use as needed during their production process.

In addition, BluFocus plans to hold a webinar sponsored by MESA, THX and the 3D@Home Consortium next month to serve as a primer on Blu-ray 3D encoding and authoring. The goal of the March 4 webinar, says BluFocus CEO Paulette Pantoja, is to promote collaboration on 3D products between content owners, producers, and developers.

The webinar series will address the many “unknowns” surrounding 3D home entertainment, Pantoja says — ranging from technology issues to what consumers are willing to do for an optimal 3D home experience. Confirmed participants include Sensio and TDVision, which will discuss 3D video encoding approaches; Netblender, which will address authoring; and Trailer Park, which will make a presentation on 3D content creation.

For further program information on the “3D-Focus Part 1: 3D for Blu-ray” webinar, visit www.blufocus.com/3D-Focus/. Those interested in attending or presenting at future 3D-Focus Lab Webinars can contact 3D-FocusWebinar@blufocus.com.

For more information on the 3D-Focus Lab’s services, contact 3D-FocusLab@blufocus.com.

Testing Facility Gains Blu-ray Assn. Approval

Burbank-based testing facility BluFocus establishes the first, and currently only, Blu-ray Disc Association-approved Testing Center in the U.S. for Movie Player Verification. Via PRWeb

MESA Launches Blu-Breakfast Series

On Feb. 12 Media and Entertainment Services Alliance brought together the Creative/Authoring/Testing community for a breakfast discussion about Blu-ray and BD-Live.  The first in a series of workgroup  meetings, the event drew the top companies who provide these types of services to Hollywood.

After a lively discussion of the opportunities and challenges for the format, the group agreed there was a specific need for increased collaboration to build efficiencies along the supply chain within the industry.  The group has segmented into three workgroups to develop ideas and work together on actionable items that are relevent to their customers.

Collaboration is a fundamental part of MESA’s strategic plan.  To bring companies together in innovative ways, allowing the community to self-evolve according to their company’s needs, at a pace that makes them comfortable, is a valuable service to our member companies and their partners. 

If you are interested in learning more about the MESA Blu-Breakfast series or would like to become involved, please feel free to drop me a note at guy@MESAlliance.org or visit our group on LinkedIn to receive regular MESA updates.

Let the collaboration begin!

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