Testronic Passes Blu-ray, 3D Project Milestones

Quality assurance specialist Testronic Labs marks the testing of its 5,500th Blu-ray disc SKU this month, along with its 75th 3D SKU — two project milestones for the company.

Testronic chief executive Seth Hallen says the company is carrying forward its QA experience with physical goods into the digital ream. “We have our eye on the future,” he says in a statement, “and are ready to support our clients in all of the ways that they are delivering content to today’s consumer marketplace.”

Testronic White Paper: Ensuring Blu-ray’s Role in an App-Driven Market

At the third annual Blu-Con conference in Beverly Hills, Calif. last week, Testronic Labs CEO Seth Hallen presented a white paper on the changing nature of Blu-ray in an app-driven entertainment marketplace. “Our industry has positioned Blu-ray as an evolved DVD,” Hallen writes in the paper, “but DVD is essentially A/V content wrapped by a bit of programming, whereas Blu-ray is really software, or in recent parlance – an app – wrapped around some A/V content.”

The new notion of Blu-ray has ramifications from a development and testing perspective. “What we are seeing,” Hallen continues, “is a paradigm shift from an A/V content-centric home entertainment environment to a connectivity-centric ecosystem of which A/V content is one part…The delivery mechanism, from user interface to back-end transactional support, must be carefully designed and tested in order to safeguard the consumer experience.“

Downloads of the white paper “Divergence of Device, Convergence of Function,” are available at the quality assurance firm’s website.

Testronic President Assumes Global Oversight As CEO

Seth Hallen, U.S. president of quality assurance specialist Testronic Labs, has advanced to the position of CEO, assuming oversight of the company’s global operations.

Testronic parent company Catalis Group announced Hallen’s appointment earlier this month. The company, based in Eindhoven, The Netherlands, stated that former CEO Neil Goodall was “stepping down from the business.”

Catalis CEO Jeremy Lewis said that Testronic would benefit from Hallen’s “close involvement over many years with our key Hollywood customers and his keen understanding of their needs, particularly as the home entertainment space continues to transition toward digital download formats.”

Testronic recently expanded its Burbank, CA operations with a dedicated testing lab for digital entertainment, including web portals, mobile devices, and broadcast-cable-VOD platforms.

Worldwide, Testronic maintains facilities in the UK, Poland, Belgium, and Japan.

CORRECTION: Testronic Debuts 3D Blu-ray Verification Lab

[New link to full story.] With the cooperation of the company’s 3D supply chain partners, the equipment at the new Testronic 3D Test Lab will include pre-release 3D players and monitors. The facility will thoroughly test Blu-ray discs for the entire 3D and 2D viewing experience to ensure quality for the consumer. Set to launch in the first quarter of 2010, the Testronic 3D Test Lab will be housed in the company’s 1st Street Facility, located in Burbank, CA. Via Business Wire

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