Quality assurance specialist Testronic Labs marks the testing of its 5,500th Blu-ray disc SKU this month, along with its 75th 3D SKU â€” two project milestones for the company.
Testronic chief executive Seth Hallen says the company is carrying forward its QA experience with physical goods into the digital ream. â€śWe have our eye on the future,â€ť he says in a statement, â€śand are ready to support our clients in all of the ways that they are delivering content to todayâ€™s consumer marketplace.â€ť
At the third annual Blu-Con conference in Beverly Hills, Calif. last week, Testronic Labs CEO Seth Hallen presented a white paper on the changing nature of Blu-ray in an app-driven entertainment marketplace. â€śOur industry has positioned Blu-ray as an evolved DVD,â€ť Hallen writes in the paper, â€śbut DVD is essentially A/VÂ content wrapped by a bit of programming, whereas Blu-ray is really software, or in recentÂ parlance â€“ an app â€“ wrapped around some A/V content.â€ť
The new notion of Blu-ray has ramifications from a development and testing perspective. â€śWhat we are seeing,â€ť Hallen continues, â€śis a paradigm shift from an A/V content-centric home entertainment environment to a connectivity-centric ecosystem of which A/V content is one part…The delivery mechanism, from user interface to back-end transactional support, must be carefully designed and tested in order to safeguard the consumer experience.â€ś
Downloads of the white paper â€śDivergence of Device, Convergence of Function,â€ť are available at the quality assurance firmâ€™s website.
Seth Hallen, U.S. president of quality assurance specialist Testronic Labs, has advanced to the position of CEO, assuming oversight of the companyâ€™s global operations.
Testronic parent company Catalis Group announced Hallenâ€™s appointment earlier this month. The company, based in Eindhoven, The Netherlands, stated that former CEO Neil Goodall was â€śstepping down from the business.â€ť
Catalis CEO Jeremy Lewis said that Testronic would benefit from Hallenâ€™s â€śclose involvement over many years with our key Hollywood customers and his keen understanding of their needs, particularly as the home entertainment space continues to transition toward digital download formats.â€ť
Testronic recently expanded its Burbank, CA operations with a dedicated testing lab for digital entertainment, including web portals, mobile devices, and broadcast-cable-VOD platforms.
Worldwide, Testronic maintains facilities in the UK, Poland, Belgium, and Japan.
[New link to full story.] With the cooperation of the companyâ€™s 3D supply chain partners, the equipment at the new Testronic 3D Test Lab will include pre-release 3D players and monitors. The facility will thoroughly test Blu-ray discs for the entire 3D and 2D viewing experience to ensure quality for the consumer. Set to launch in the first quarter of 2010, the Testronic 3D Test Lab will be housed in the companyâ€™s 1st Street Facility, located in Burbank, CA. Via Business Wire