Research: Teens Willing To Spend On Digital Game Content

Via research firm Piper Jaffray’s new “Taking Stock With Teens” report: Teens represent 35 percent of videogame players, and videogames represent 8 percent of teen budgets. Piper Jaffray says while its latest survey results reflect the continued maturation of the current videogame cycle, teens are willing spend on non-traditional game consumption.

More than half (53 percent) are willing to pay for downloadable console content, while 38 percent are willing to pay for cell phone games, and 25 percent play games through social websites. Piper Jaffray

Research: 82% Of U.S. Kids Are Gamers

Eight in 10 U.S. kids between the ages of 2 and 17 play videogames, accounting for a market of more than 55.7 million, according to NPD Group. At 10.6 hours per week, children ages 12-14 spend the most time playing videogames. Gaming on non-traditional gaming devices such as cell phones becomes more popular as kids get older, peaking among older teens ages 15-17. By NPD Group

• Latest Edition

• Featured Blogs

• 2nd Screen Blog