Peter Crofut, Google Inc.
Peter Crofut
Head of Creative Platforms Strategy
Google Inc.
As Head of Google’s Creative Platform Strategy, Peter Crofut
oversees a team of specialists who are focused on helping the
creative agency community leverage DoubleClick’s technology &
expertise to build new display format solutions.Crofut is also
responsible for overseeing the development of Google’s creative
standards for Mobile, Video and Dynamic banner formats. Crofut’s teams have
provided customized, consultative rich media and video solutions for a variety
of verticals, with particular emphasis on auto and entertainment clients.
Crofut is known for his specialized expertise and has spoken at various events
for YouTube, Google, iMedia and OMMA. Prior to joining Google, Crofut served as
the Director of West Coast Sales for DoubleClick. As one of the first rich media
team members, he assisted in developing and expanding a high growth business for
the company.
Crofut has spent 15 years in the interactive business, including several successful
start-ups, the last of which was United Virtualities, one of the first rich media
companies.
