Click here to download the global MESA 2014 Calendar of Events

Upcoming Events:

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Metadata and watermarks are being embedded…tracking and recognition software are being encoded…and storage and archiving are being auto-recognized, logged and classified. It’s all enabling a brave new era for media & entertainment companies that are able to leverage new content intelligence tools to streamline their productions and supply chains, while gaining unprecedented marketing data and analytics about how their content is being consumed.

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To address this dynamic and growing market, a new conference, LiveTV:LA, November 7 at the Loews Hollywood Hotel, has been developed by three of the most respected media sources in television, Sports Video Group (SVG), TVNewsCheck, Variety,and Variety 411 in order to give technology providers unprecedented one-on-one access to the industry’s leading production companies and those executives who are at the forefront of today’s Live-TV-social-media revolution.

For over four years HITS has been working on the West Coast with the CIOs of the Hollywood studios to facilitate information exchange and collaboration in television, film and home entertainment. In order to address the unique IT challenges of the broadcast, network and advertiser communities, the Society is launching its New York chapter on November 13, 2014 with a half-day program of panels, keynotes and presentations at Content & Communications World (CCW).

Past Events:

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Entertainment marketing is being transformed by an unprecedented amount of customer data that is helping determine how a movie or TV show is being produced, what happens to the characters and storyline, who the expected viewer will be and how (and when) that content will be consumed. Intense collaboration between marketing and IT departments is eliminating the production and distribution guessing game and empowering new creative processes and business models that are the hallmarks of today’s data-driven entertainment enterprise.

ESCA EU 2014

The European video entertainment business has reached a crucial stage in its transition from physical to digital distribution of content. While the majority of revenues still come from disc sales and rental, a growing share of the total income is now being generated by on demand content providers, be they ‚Äėnew generation‚Äô OTT distributors or the more established European broadcasters.

Key to the next stage of market development is Building a Digital Bridge in order to give consumers the flexibility they require. At the same time, the drive is on to improve efficiencies and lower costs across the digital supply chain in order to create a sustainable revenue stream.

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The 2nd Screen Summit (S3) takes center stage during CEA’s CE Week in New York City (June 23-27) returning to New York City with a special focus on sports and advancing the second screen fan experience. The memberships of the Sports Video Group and the 2nd Screen Society
 have joined together to discuss, debate and drive forward the 
real-world, 2nd screen findings in a robust half-day event.

The race is on. As consumer adoption of digital entertainment accelerates the entertainment business is driving innovation in its supply chain to manage the ever-increasing demand for speed, automation and efficiency. This year’s Digital ESCA Conference, now in its eighth year, is where the studios and their service provider partners meet to learn about the best practices, better products and workflows, and the biggest developments in content distribution/consumption.

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No other town does a makeover like Hollywood.
From concept to the camera to the corporate suites, studios are undergoing a major digital reinvention that are transforming all aspects of the enterprise. And, ultimately, the CIOs and their staffs are the specifiers who are making the tough technology choices and managing the budgets. These corporate agents of the new digital entertainment empowerment are all returning to the Holllywood IT Summit (HITS) to collectively address the issues of hardware and software platforms, network connectivity, big data and data analytics, vendor management, SaaS and BPO, development of resources and global navigations in a day-long, executive program that annually sets the stage for thought leadership among the industry’s information technology leaders.

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2nd Screen Sunday returns to NAB Show, the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Join us on the afternoon of April 6, 2014 at Encore Hotel in Las Vegas for an afternoon of thought leadership with the innovative pioneers of 2nd screen technologies.

HITS EU 2014 BannerThe Hollywood IT Society (HITS) is focussed on the impact of Information Technology on the entertainment industry. In recent years attention has been centered on achieving cost reductions through IT strategies, enabling migration to digital and enhancing the effectiveness of suppliers. For the first time, these discussions are now turning to look specifically at the European arena, and the unique set of issues the content community and its suppliers face. These will be addressed during the forthcoming HITS Europe conference.

14MetadatalogoJust as the NCAA Tournament grabs the spotlight for sports fans nationwide, a crew of several hundred data hoopsters will be gathering in LA in late March to address the often maddening and certainly game changing process of defining and aligning the fields of data that will help automate the new creative, production, distribution and business processes for the digital entertainment age.

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Following up on last year’s sold-out Summit at CES, the 2nd Screen Summit returns for an afternoon of programming focused on the latest business opportunities, creative case studies and technology innovations related to the creation of supplementary, synchronized and social TV content for tablets and smartphones. The half-day event will feature two tracks of panels and presentations featuring speakers from Hollywood, Madison Avenue and Silicon Valley.

14ForecastHwoodsmallForecast Hollywood: 2014
December 10, 2013
Beverly Wilshire

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Content Protection Summit
December 12, 2013
Four Seasons
Beverly Hills, CA

DMA Button 2013HITS: DMA Summit
September 27, 2013
Four Seasons
Beverly Hills, CA

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2nd Screen Summit Amsterdam
15 September 2013
Hotel Okura
Amsterdam, The Netherlands

AUV Sidebar 2013
Academy on Ultra Violet, London
11 September 2013
The Royal Garden Hotel
Kensington, London


The 2nd Screen Summit (S3) takes center stage during CEA’s CE Week in New York City (June 24-28) returning to New York City with a special focus on brands, advertising and broadcast networks.

Produced by MESA and the 2nd Screen Society in partnership with Broadcasting & Cable and Multichannel News magazines this annual event is designed to gather CE, Broadcast, Advertising, Brand and Content Holder executives along with their technology provider partners for a full day of information, market statistics, education and thought leadership around the emerging 2nd Screen ecosystem.

BT2- HITS Banner HITS presents a Burbank Think Tank event produced by MESA, providing members of the entertainment, production and digital services community an easy and accessible way to meet, mingle and advance the creation, production and distribution of entertainment content.

Dive into the critical top-of-mind topics that are pressing content owners across a broad spectrum of the media and entertainment industry. In a 24/7/365 environment file based workflows, asset management, cloud computing, content security, social media, mobile, multiple platform content delivery, disaster recovery, archival and preservation aren’t just buzz words, they’re serious business; affecting the top studio’s management decisions.

After two consecutive years of producing this seminal sell-out industry event, MESA and Variety are pleased to announce that the 3rd Annual Hollywood IT Summit will be held on Tuesday, May 7th in the George Elkins Auditorium at the Malibu Campus of Pepperdine University from 9 a.m. to 5:30 p.m. with cocktails to follow.

This Summit is the official centerpiece of the year-round series of HITS meetings, initiatives and activities. IT is the lifeline for our new digital economy and, as such, the CIOs at the studios and their peers are responsible for making the high-value, high-return investments that assure our industry’s many stakeholders of an efficient, secure and sustainable digital transition.

The 2nd Screen Society (S3) and NAB have announced the launch of ‚ÄúSecond Screen Sunday‚ÄĚ at NAB, an in-depth, afternoon conference at the Encore Hotel on Sunday, April 7 in Las Vegas. The event will discuss and showcase the latest business opportunities, creative case studies and technology innovations related to the creation of supplementary, synchronized and social TV content.

DEG and MESA have announced the return of their acclaimed annual event, ESCA, the Entertainment Supply Chain Academy, which for over eight years has advanced efficiencies in the distribution of entertainment media. From the DVD to Blu-ray Disc and now with our industry’s current digital transition, ESCA has always presented innovative ideas and home entertainment thought leadership.

This year the partnering associations have announced ESCA is going totally digital ‚ÄĒ coming at a time when new workflows, standards and processes need to be refined and developed.

2nd Screen Summit – Los Angeles
February 26, 2013
Beverly Hilton, Los Angeles

2nd Screen Summit returns to Los Angeles for an afternoon of programming focused on 2nd screen experiences specific to film and episodic TV as home entertainment. While there are clear monetization strategies emerging in broadcast TV around advertising and in sports around additional content licensing, it is still unclear as to what the right approach is for engaging the consumer with pre-recorded content, while at the same time the industry is still dealing with the onslaught of physical rental kiosks, SVOD streaming, and the deployment of UltraViolet. Can 2nd Screen create enough utility and engagement for consumers to help lift content sell-through and what are the new revenue producing strategies to explore with the connected consumer?

2nd Screen Summit @ 2013 CES
January 7, 2013
Wynn Hotel, Las Vegas, NV

Following sold-out meetings in Santa Monica, New York and Amsterdam, this deep-dive into the latest business opportunities, creative case studies and technology innovations related to the creation of supplementary, synchronized and social TV content will feature speakers from Hollywood, Madison Avenue and Silicon Valley. What’s the killer app for 2nd screen? How are device manufacturers positioning themselves with content holders to exploit this opportunity to drive market penetration? How are the brands making use of this new create palette? Is this a threat or opportunity for broadcasters? What’s the difference between 2nd screen, multiscreen and OTT? What are the coolest examples of great 2nd screen creative and applications? Learn this and more at this featured and official International CES event.

2012 Events:


Content Protection Summit 2012
December 6, 2012
Los Angeles Hilton Universal City, CA

Produced by Variety Magazine and the Content Delivery & Security Association (CDSA), CPS is a gathering of executives from across entertainment to focus on securing our companies‚Äô most valuable assets ‚ÄĒ our content ‚ÄĒ as well as enhancing our businesses in today‚Äôs global environment of piracy & cyber-attack. As the entertainment industry moves toward online services and digital products, we are experiencing a ‚Äúperfect storm‚ÄĚ of threats to our business, yet it is also a time of vast opportunity, disruptive business models, and remarkable innovation.

Forecast: Hollywood 2013
December 3, 2012
Beverly Hills Hotel, Beverly Hills, CA
Join leading media & entertainment analysts and consultancies at the industry landmark Beverly¬†Hills Hotel on December 3rd and find out what‚Äôs new, what‚Äôs trending, and what‚Äôs right around the corner in movies, TV, home entertainment and digital — all pulled together as a lightning round of expert advice and market intelligence for senior studio executives and their partners.

W Hotel, Hollywood, CA
The Hollywood IT Society’s Digital Marketing & Analytics Summit presents a unique industry opportunity to bring together the CMOs, CIOs and CTOs from the Hollywood studios, together with their service provider partners, to better understand how we can engage consumers, influence their behavior and introduce new products while optimizing advertising investments, strengthen their brands and transform how the entertainment industry’s traditional marketing approach.

2nd Screen Summit: Amsterdam
8 September 2012 – Hotel Okura
Amsterdam, The Netherlands

Building on the success of the 2nd Screen Summit events held in both Los Angeles and New York City, 2nd Screen Summit: Amsterdam will emphasize the importance of the 2nd Screen to global digital distribution models being explored by content holders and advertisers. The 2nd Screen Society’s mission and a key element to the success of digital is the engagement of consumers through 2nd screen user experiences, with the resulting data and analytics about consumers driving additional retail/engagement/revenue

Everything you need to know about UltraViolet‚Ķ Retail, studios, independents and their service provider partners convene in London on 5 September for a full day of sessions to learn the latest from the innovators on technology developments that are driving the launch, implementation and advancement of UltraViolet. This ‚Äúindustry only‚ÄĚ workshop, which is closed to media and press, is designed to provide an open forum of dialogue and discussion amongst the relevant players who will bring UltraViolet to market throughout Europe. The event brings with it the successes of the inaugural Academy held May 16th in Los Angeles to the European marketplace with special emphasis on understanding the challenges each company and our industry will overcome in the format‚Äôs global roll-out.

Produced by MESA in partnership with TWICE, Broadcasting & Cable and Multichannel News magazines and in conjunction with CEA’s CE Week in New York City (June 25-29), the 2nd Screen Summit (S3) NYC event will be a gathering of CE, Broadcast, Advertising and Content Holder executives and their service provider partners for a half-day of information, market statics, education and thought leadership around the emerging 2nd Screen ecosystem. Building on the success of the S3 event held in Santa Monica in February, S3 NYC will emphasize the importance of the 2nd Screen to digital distribution models being explored by content holders and advertisers.

Learn the latest from the innovators…on technology developments that are driving the implementation and advancement of UltraViolet at this inaugural Academy being held May 16th At the Luxe Sunset Boulevard Hotel in Los Angeles.

Produced by MESA in cooperation with DEG: the Digital Entertainment Group and in association with the Digital Entertainment Content Ecosystem (DECE), the Academy on UltraViolet is designed to provide an authoritative update about new technology challenges and creative opportunities in the UltraViolet production community. What new efficiencies in workflow/production schedules and technology advances will drive the emerging format’s continued evolution, while expanding consumer focus on new opportunities for packaged media? Join us to learn more.

Hollywood IT Summit
March 2, 2012 – Pepperdine Univ.
Malibu, CA

Produced in cooperation with Variety and Pepperdine University’s Graziadio School of Business and Management, the Hollywood Information Technology Summit (HITS) brings together the IT divisions of the Hollywood studios and their service provider partners to discuss business optimization practices and to develop innovative solutions for the online and digital world.

2nd Screen Summit L.A.
February 22, 2012 – Loews Hotel
Santa Monica, CA

A New Medium for Creative Engagement
An estimated 84% of American consumers watch television with a ‚Äúsecond screen‚ÄĚ in their hands via a smartphone, tablet, laptop or other handheld device. As this emerging trend becomes commonplace, Hollywood will continue to develop new and inventive ways to keep eyeballs focused on both their broadcast/home entertainment content on the big screen as well as their customers devices.

Burbank Think Tank @ CES 2012
January 11, 2012 – Las Vegas, NV

What’s Cooking? Technologists Eye the Future of Entertainment

What are the best and brightest brains in Hollywood developing that will change the movie and home entertainment experience? The Burbank Think Tank joins the Variety Entertainment Summit at CES with an exclusive panel discussion amongst senior-level technology executives.  This will be a free session on Wednesday, January 11 from 9-10 a.m. in the North Hall of the LVCC (Room N258) Burbank Think Tank (BT2) is a bi-monthly meet up providing members of the Burbank entertainment, production and digital services community with an easy and accessible way to meet, mingle and advance the creation, production and distribution of entertainment content.

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